Genius Sports has secured an official sports betting data partnership with Golden Nugget Online Gaming (GNOG), adding to its haul of sportsbook partners as the NFL continues to embrace legal sports wagering.
The partnership, announced Tuesday, grants Golden Nugget access to Genius’ full suite of official data and trading solutions for a litany of sports, including the NFL, NASCAR, and the English Premier League. Genius Sports, a U.K.-based digital sports content and technology provider, announced a groundbreaking partnership with the NFL in April that provided the company with exclusive rights to the global distribution of the league’s sports betting data feed. The multi-year deal could be worth as much as $1 billion over the life of the contract.
.@GoldenNuggetLV is an institution in gaming. We’re enormously proud to partner with them as they continue their fantastic journey in the US sports betting and i-gaming market.https://t.co/gXHgexKDYj https://t.co/Qhsw8nNElW
— Mark Locke (@marklocke) September 21, 2021
As a result, Golden Nugget will receive full access to a bevy of official NFL betting products, including the league’s real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed. Down the road, prop bets based on the league’s Next Gen Stats platform could enable customers to wager on various microbets, such as the top-end speed of Giants running back Saquon Barkley during a given game.
Those types of creative props are already live in other sports. At this summer’s MLB Home Run derby, for instance, regulators in Colorado approved allowing bettors to wager on the exit velocity of a home run blast. However, these bet types still need to gain regulatory approval from the New Jersey Division of Gaming Enforcement (DGE).
A ‘crucial pillar’
In today’s fast-paced, digital climate, modern sports betting customers are accustomed to reliable, round-the-clock sportsbook products, Golden Nugget Online Gaming President Thomas Winter said in a statement.
“Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues,” Winter said.
Genius Sports CEO Mark Locke indicated that the company is looking forward to helping GNOG deliver the “most compelling live sports betting experience available” on the market. Golden Nugget went public this year after completing a deal with Landcadia Holdings II, a special purpose acquisition company.
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Genius Sports clinches new official data and trading partnership with Golden Nugget Online Gaming$GNOG will be provided with $GENI’s award-winning LiveData and LiveTrading solutions.https://t.co/oogwbyJsd7
— spacHero.com (@spachero2) September 21, 2021
The partnership comes on the heels of DraftKings‘ proposed acquisition of GNOG in August. Under the $1.56 billion all-stock transaction, the new company will be renamed DraftKings Inc. at closing. The companies expect to realize $300 million in synergies from the partnership, which is scheduled to be completed in the first quarter of 2022.
DraftKings will also become the official sports betting, iGaming, and daily fantasy sports partner of the NBA’s Houston Rockets as part of the deal. GNOG Chairman and CEO Tilman Fertitta’s $2.2 billion purchase of the Rockets was unanimously approved by the NBA Board of Governors in 2017.
Also last month, DraftKings became the first sportsbook operator to ink a sports betting data partnership with Genius ahead of the NFL season. Over the last six weeks, Genius has signed data partnerships with several prominent sportsbook operators, including Caesars Sportsbook, Barstool Sportsbook, WynnBet, and 888 Holdings plc. Earlier this year, Sports Illustrated‘s parent company, Authentic Brands Group, and 888 came to terms on a partnership to launch SI Sportsbook.
In August, GNOG saw a casino win of $15.8 million in New Jersey, up 70% year-over-year from the same month in 2020. As of August, Golden Nugget had year-to-date internet sports wagering gross revenue of $613,550.
“With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem,” Locke said.
Photo: Jim Walsh/USA Today